Toward a Hyperphotography

 Joe Seck

10/18/2022


Toward a Hyperphotography 


"Much of digital photography will not be, as it is now, reactive but will try to anticipate and deal with potential issues rather than waiting for them to happen and recording their existence" (P143)

    In this quote by McLuhan, I feel he is trying to convey how modern technology and photography are becoming less reactive to situations but more active, this is because of how everyone has a camera on them in the modern-day let it be an iPhone or Google Pixel but all of these are more than capable cameras. So instead of waiting for an event to occur to take a photograph, the cameras are in place to anticipate these issues rather than record. 

"The digital environment encourages new strategies and supports them with new efficiencies. For the moment, however, an older more intuitive way of working yields to newer methods that are often still relatively simplistic. An analog photographer in the field, unsure whether the pictures on the undeveloped film are any good, who pushes herself to take more, possibly better photographs, is working in a more instinctive, exploratory, and probably more "present" way than digital photographer who sees the results immediately and right away decides whether to reshoot or not influenced by the initial results" (P144)

  McLuhan, in the quote, talks about something that I have been thinking about during my time taking photography classes. I've taken classes with digital, phone, and analog and during this time I found just what McLuhan was talking about. With film, you are incentivized to finish your roll of film, but you are unsure if this film is any good, so you hope for the best. With digital, you can see everything you just took allowing you to be okay with certain pictures and move on to more creative and expressive shots, in turn leading to more fantastic images.


"In a 1994 photograph, we see U.S soldiers invading Haiti, lying in the airport tarmac pointing their rifles at unseen enemies. The heroic image supports the claim of the U.S government that is invading to support democracy, liberating a neighboring country from a dictatorship" (P147)

    McLuhan, in this quote, is talking about an image of U.S soldiers and how the image of them pointing their rifles at some unseen enemy, shows the almighty power that is the U.S military. This is of course shown later that there is no enemy and that photography is used as a tool to show a reality that is being pushed. In this case, the reality they are trying to push is the U.S military liberating a country from a dictatorship using power and this is being shown through photography to portray a message. 







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